NEW EDITION!
The Professional Florists’ Manual is the best-selling educational floristry resource book. It has been thoroughly revised and updated to incorporate current professional terminology and industry best practices.
Endorsed by City and Guilds and Lantra.
A valuable resource that provides insights into floristry best practices, featuring over 60 beautifully illustrated drawings and 150 photographs.
An essential guide featuring fourteen chapters covering topics, including wedding designs, funeral tributes, botany, flower arrangement, hand-tied designs and flower and plant care.
Aids a deeper understanding of essential concepts, including the elements and principles of design, design analysis, historical styles, and competitive floristry.
An indispensable book for beginners and an invaluable tool for floristry professionals looking to elevate their skills.
Showcasing clear definitions and up-to-date techniques with excellent technical and design skills.
The Professional Florists’ Manual is funded by the British Florist Association, the only UK independent trade association dedicated to championing the interests of florist retailers, freelance florists, students, and wholesalers, who stand at the forefront of the floristry industry.