INSPIRATIONS AND INNOVATIONS
Floristry is constantly on the move and is subject to annually changing trends that are reflected in many areas of life. Floral arrangements are just as much a part of interiors as furniture, decorative fabrics and lifestyle objects for indoor and outdoor use. BLOOM’s has worked out the current 2025 trends together with CONCEPT FACTORY and the BLOOM’s florist team has translated them into floral workpieces. We present the exciting results to you in this magazine. We also give you an insight into the work of our colleagues. Anja Ersing shows her spring treasures. The Asian floral designer Wen Han presents impressive room decorations. We also introduce you to many new Helleborus varieties that are available all year round using the example of ‘Summer table decorations’. These and many other design and craft refinements for the coming season await you in this issue. We hope you enjoy realising our creative ideas and wish you a successful start to 2025.
Cover stories:
Colour power – floral and expressive
Creative eye-catchers – inspiration for nest building
Summer-fresh table decorations – fascinating and year-round